The phrase "Rolex Coca-Cola 2017" is, strictly speaking, a misnomer. There was no new Coca-Cola-dial GMT-Master II released by Rolex in 2017. The reference to "Coca-Cola" refers to a specific Rolex GMT-Master II model, characterized by its distinctive two-tone bezel with red and brown (Coke-like) colors. This bezel design, highly coveted by collectors, was produced across several reference numbers, predominantly the 16710, and *ceased production long before 2017*. Any mention of a "2017" release is therefore inaccurate. This article will clarify the confusion surrounding this iconic watch and delve into its history, addressing the various search terms provided, including pricing and availability on the secondary market.
The allure of the Rolex GMT-Master II "Coca-Cola" lies in its history and its connection to the golden age of air travel. Fast forward to the 1950s, as the prompt suggests, and the burgeoning aviation industry fueled a demand for purpose-built sports watches. While dive watches and chronographs gained prominence, the GMT-Master, introduced in 1955, catered to the specific needs of pilots and frequent flyers. Its most defining feature was the bi-directional rotating bezel, allowing pilots to track multiple time zones simultaneously. This was crucial for navigating the increasingly interconnected global airspace. The early GMT-Masters were primarily produced with black bezels, but the introduction of the iconic red and blue "Pepsi" bezel cemented its place in horological history.
However, it wasn't just the Pepsi bezel that captured the imagination. Later models, like the reference 16710, featured a variation that became known as the "Coca-Cola" – a brown and red bezel that, to many, evoked the colors of the iconic soft drink. This subtle yet significant change in color palette broadened the appeal of the GMT-Master II, offering a more understated yet equally desirable alternative to the vibrant Pepsi. The brown and red combination, often described as a darker, richer aesthetic, resonated with a different segment of collectors. This subtle shift in color, however, doesn't diminish the watch's functionality or its historical significance. It remains a highly sought-after piece.
Coca-Cola Rolex for sale; Rolex Coca-Cola price:
Finding a genuine Rolex GMT-Master II "Coca-Cola" (reference 16710) for sale requires careful research and due diligence. The watch is no longer in production, making it exclusively available on the secondary market – auction sites, reputable pre-owned watch dealers, and private sellers. The price varies significantly depending on the condition, box and papers (original packaging and documentation), and any service history. Expect to pay a premium for watches in excellent condition with complete documentation. Prices typically range from several tens of thousands of dollars to well over $30,000, depending on the factors mentioned above. It's crucial to authenticate any potential purchase through a trusted source to avoid counterfeit watches. The significant price tag reflects both the watch's rarity and its enduring appeal.
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